How does that work Lal If you look at any retail business there will be some categories that will be in that class. If you think of Barnes Noble almost percent of what they sell is seriously affected by the Internet it s all digital goods or digitizable goods. The same is true of media retailers games retailers software retailers. Alvarez If you re being digitized or people just aren t buying your categories anymore then you just have to wind down that business and make it into an appropriate cash flow generator for the shareholders. Basically you are managing to create an attractive annuity for shareholders.

Lal It s not just about eliminating the stores but managing the business to maximize cash flow. If done intelligently this can generate a lot of value. Q One piece of advice you give to brick and mortar retailers is to think of their business in terms of TIPS Technology Inventory People Space. big assets that retailers Poland Mobile Number List must optimize. If store based retailers cannot figure out how they can put these assets together efficiently to create a unique and distinctive value proposition for customers these assets will not return their cost of capital. The store will not be attractive to customers and investors will no longer be willing to invest. To make your store relevant you have to ask can I use each of these assets in a distinctive effective and efficient way Q For decades Baby Boomers have driven the economy. Now as you point out Millennials are climbing into the driver s seat.



From the retailers perspective how does this change the market Alvarez As people get older they buy less stuff and buy more experiences. As Baby Boomers age you are hearing this big sucking sound as consumption goes away from retail and goes much more to cruises and vacations grandkids and college. So it s important for retailers to think about how to keep Baby Boomers engaged and coming into your store. But they also have to start catering pretty heavily toward the millennials. And millennials may not be that interested in what you are selling in a store because their viewpoints are so different.

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